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Summary of Understanding Media Theory – 1st Edition
From publisher Oxford University Press:
At last- an introduction to media theory that doesn’t give you a headache! Many students find media theory difficult both to understand and to apply; this book is intended to lighten their burden. Understanding Media Theory is an accessible introduction to mass media theory. The book emphasizes the importance of using theory not only to make sense of the role of the media in society but also to understand particular aspects of the process of mass communication. This is an introduction to theory which students can absorb and enjoy.
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