Buy Neutral Accent: How Language, Labor, and Life Become Global 1st Edition PDF ebook, (ISBN-13: 9780822358534), by author A. Aneesh – published by Duke University Press Books today and save up to 80% compared to the print version of this textbook. With PDF version of this textbook, not only save you money, you can also highlight, add text, underline add post-it notes, bookmarks to pages, instantly search for the major terms or chapter titles, etc.
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Summary of Neutral Accent: How Language, Labor, and Life Become Global – 1st Edition
From publisher Duke University Press Books:
In Neutral Accent, A. Aneesh employs India’s call centers as useful sites for studying global change. The horizon of global economic shift, the consequences of global integration, and the ways in which call center work “neutralizes” racial, ethnic, and national identities become visible from the confines of their cubicles. In his interviews with call service workers and in his own work in a call center in the high tech metropolis of Gurgoan, India, Aneesh observed the difficulties these workers face in bridging cultures, laws, and economies: having to speak in an accent that does not betray their ethnicity, location, or social background; learning foreign social norms; and working graveyard shifts to accommodate international customers. Call center work is cast as independent of place, space, and time, and its neutrality which Aneesh defines as indifference to difference has become normal business practice in a global economy. The work of call center employees in the globally integrated marketplace comes at a cost, however, as they become disconnected from the local interactions and personal relationships that make their lives anything but neutral.
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