Buy Media Audience Research, 3rd Edition: A Guide for Professionals PDF ebook, (ISBN-13: 9789351506430), by author Graham Mytton, Peter Diem, Piet Hein Van Dam – published by Sage Publications Pvt. Limited today and save up to 80% compared to the print version of this textbook. With PDF version of this textbook, not only save you money, you can also highlight, add text, underline add post-it notes, bookmarks to pages, instantly search for the major terms or chapter titles, etc.
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Summary of Media Audience Research: A Guide for Professionals – 3rd Edition
From publisher Sage Publications Pvt. Limited:
The only comprehensive training book on conducting research into all forms of media This book outlines all the methods for conducting research–both active and passive as well as quantitative and qualitative–in all forms of media, including new media such as the Internet, mobile phones and social media. It explains the ways in which media audiences are measured, understood and taken into account in media planning, advertising sales and social development campaigns. It shows how datasets are analysed and used. The statistical theories behind good quantitative research are explained in simple and accessible language. The book is intended for both media research scholars and practitioners.
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