Download PDF/ebook version of pdf ebook (ISBN: 9781538110799) by author Regina Luttrell and published by Rowman & Littlefield Publishers today and you can save up to 80% compared to the print version of this textbook.
- Category: Language arts & disciplines
- Title: Social Media: How to Engage, Share, and Connect, 3rd Edition
- ISBN-13: 9781538110799
- Publisher: Rowman & Littlefield Publishers
- Author: Regina Luttrell
- eBook format: PDF
- PDF size: 9.6 Mb
Description from Rowman & Littlefield Publishers: Social Media: How to Engage, Share, and Connect, 3rd Edition pdf
Updated to reflect the latest technological innovations-and challenges-Social Media: How to Engage, Share, and Connect will help readers understand and successfully use today’s social media tools. Luttrell’s text offers: a thorough history of social media and pioneers of the field; chapters on specific subjects such as photo-sharing, video, crisis communication, ethics, and “sticky social,” among others; discussions on appropriate use of social media in public relations, where the profession stands today and where it is headed in the future; and real-world examples of successful social media campaigns. This book will become your go-to reference guide for all things social media-related as it applies to public relations and the everyday duties of PR professionals
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