Download PDF/ebook version of pdf ebook (ISBN: 9781412987707) by author Ronald E. Rice; Charles K. Atkin and published by SAGE Publications, Inc today and you can save up to 80% compared to the print version of this textbook.
- Category: Language arts & disciplines
- Title: Public Communication Campaigns, 4th Edition
- ISBN-13: 9781412987707
- Publisher: SAGE Publications, Inc
- Author: Ronald E. Rice; Charles K. Atkin
- eBook format: PDF
- PDF size: 4.1 Mb
Description from SAGE Publications, Inc: Public Communication Campaigns, 4th Edition pdf
In this new, fully revised and expanded 4th Edition, Rice and Atkin provide readers with a comprehensive, up-to-date look into the field of public communication campaigns. The subject of campaigns has become increasingly high profile in the academic world in the decade since the last edition, and hundreds of new studies on campaign theory and practice have been published since 2001. Moreover, the rise of new media has expanded the array of strategies for designing and implementing campaigns. Largely rewritten to reflect the latest theories and research, this text continues in the tradition of ongoing improvement and expansion into new areas, including sun protection, organ donation, human rights, social norms, corporate social responsibility, use of condoms, ocean sustainability,fear messages, and digital games. Classic chapters are updated, on topics such as campaign history, theoretical foundations, formative evaluation, systems approaches, input-output persuasion matrix, design and evaluation, meta-analysis, and sense-making methodology.
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