Download PDF/ebook version of pdf ebook (ISBN: 9780240812564) by author Norman J. Medoff, Barbara K. Kaye and published by Taylor & Francis today and you can save up to 80% compared to the print version of this textbook.
- Category: Language arts & disciplines
- Title: Electronic Media: Then, Now, and Later, 2nd Edition
- ISBN-13: 9780240812564
- Publisher: Taylor & Francis
- Author: Norman J. Medoff, Barbara K. Kaye
- eBook format: PDF
- PDF size: 11.8 Mb
Description from Taylor & Francis: Electronic Media: Then, Now, and Later, 2nd Edition pdf
Electronic Media connects the traditional world of broadcasting with the contemporary universe of digital electronic media. It provides a synopsis of the beginnings of electronic media in broadcasting, and the subsequent advancements into digital media. Underlying the structure of the book is a “See It Then, See It Now, See It Later? approach that focuses on how past innovations lay the groundwork for changing trends in technology, providing the opportunity and demand for change in both broadcasting and digital media. FYI and Zoom-In boxes point to further information, tying together the immediate and long-ranging issues surrounding electronic media. Career Tracks feature the experiences of industry experts and share tips in how to approach this challenging industry. Overview of the history of electronic media, industry terms, and current media trends Exploration of electronic media from both a media consumer and provider’s perspective Consideration of social media and its effects on everday and mass communication Unique “See It Then, See It Now, See It Later” chapter structure places electronic media history into historical context Companion Web site provides further insights to how communication technologies work Now available in major e-reader formats and apps!
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